Such a jean-ius play on words don’t you think?
Similar to how the word yoyo has such great recall with the toy, the word jeans has become strongly related to the color blue. This is why MAC (I think!) decided to name its new limited edition eyeshadow name after. It comes in four colors that replicate different denim hues – Diva in Distress, Motorhead, StovePipe Black and White Jeanius. The one pictures above is Motorhead.
Diva In Distress Mid-tone gray with silver pearl (Limited Edition)
Motorhead Mid-tone blue with copper pearl (Limited Edition)
Stove Pipe Black Black with copper pearl (Limited Edition)
White Jeanius White with silver pearl (Limited Edition)
Each shadow is about $20 and is part of a limited edition collection, so if you want it:
Launch Date: March 3, 2011 for North America, March 2011 for International.